Students accompanied by their parents have been getting plastic surgery at a hospital in East China during the summer vacation, as looking good is seen as becoming more and more important, Global Times reported.

Huang Jinlong, chief doctor of the department of plastic surgery at a hospital in Nanjing, Jiangsu Province, told Pear Video that in his department, almost half of the patients who have been coming every day during the summer vacation are students.

“Many of them are accompanied by their parents,” Huang said, “Parents didn’t support their kids having surgery before, but now they’re asking them to do it.”

The doctor explained that this change is due to a trend in society in which beauty is becoming more important in various situations, whether it is at school or at work, the report said.

Most students are choosing to have double eyelid surgery and others want to change their noses, facial sizes and body sizes through surgeries such as liposuction.

“More than 30 surgeries take place each day and appointments for double eyelid surgeries are booked into next year,” Huang said.

Netizens have different opinions on this trend. Some believe that it is right for everyone to pursue beauty, but others criticized this trend of focusing only on how people look, saying that it can make society unhealthy.

The Chinese cosmetic surgery industry was valued at 495.3 billion yuan ($71.8 billion) in 2018, according to a report by cosmetic procedure platform GengMei (more beautiful in Chinese), and reported by China Daily.

The report further found that the establishment of cosmetic procedure facilities increased by more than 10% in comparison with 2017 in most provinces.

About 22 million Chinese people underwent cosmetic procedures in 2018, and consumers under the age of 28 accounted for 54% of the total, the report said.

According to a Deloitte industry report, cosmetic procedures are becoming increasingly popular among Chinese people, but many remain skeptical of the expertise of service providers.