Chanel’s new journey of discovery
Creative director Virginie Viard unveils her first collection for the French fashion house in Paris
2020 Chanel Cruise Collection
The Grand Palais was used as striking backdrop for designer Virginie Viard's collection.
Photo: AFP/Christophe Archambault
It is the brand that “Coco” created in 1910. That is Gabrielle “Coco” Chanel.
Last week, the French fashion house unveiled its Cruise 2020 show, the first collection for Chanel from new creative director Virginie Viard after taking over from the late great Karl Lagerfeld.
Staged at the Grand Palais in Paris, the runway setting resembled a Beaux-Arts train station, with the models walking along a train platform.
“Like the promise of adventure, one can just picture trains setting off for one of the destinations posted over kiosks and benches,” Chanel gushed in a media release.
More significantly, the glass-domed Grand Palais was also Lagerfeld’s venue of choice, where he wowed fashionistas with shows ranging from a winter wonderland complete with fake snow to an airport terminal.
For her collection, Viard kept “Kaiser Karl’s” legacy alive with a stunning array of colors, black-and-white suits, and long ruffle dresses.
The celebrity audience loved it.
“The fact that it’s going back into the hands of a woman is so unbelievably exciting,” movie star Keira Knightley, who was made the face of Chanel’s perfume Coco Mademoiselle in 2006, told the London-based Independent online newspaper.
“Virginie worked alongside Karl for more than 30 years, so she understands the fabric of the house so well, but is now bringing that very feminine, cool touch. Looking at that collection, I was like, ‘Yes, I want to wear all of that, thank you very much,’” she added.